huawei leica partnership

Facts to know about Leica and Huawei Cooperation

Why is the “Leica” lens extensively used on Huawei mobile phones? Here are the facts you should know about the cooperation between Huawei and Lecia.

The sales of Huawei’s mobile phone for the past two years has been remarkable. With its high volume of sales, we can say that the market has a special recognition for Huawei mobile phones. The performance and high volume of sales are attributed to the advancement of Huawei’s own technology, thanks to the addition of Leica certification. Many people think that the lens on Huawei’s mobile phone is manufactured by Leica, but it is not. The “Leica” lens used on Huawei mobile phones are not the actual lens produced by “Leica”. They are only a “Leica certification”, and these Leica lenses are actually produced by Huawei.

So, a question might come to your mind, “Why doesn’t Huawei use the real Leica Lenses?” We have various reasons behind it. First of all, the structure of the Leica lens is complex, production is slow but the sales of Huawei mobile phone are very high. So, Leica is unable to supply lenses in enough quantity. On the other hand, the price of Leica’s lens is very high. Even if Leica can meet the demand of Huawei, Huawei must adjust itself by raising the price of the mobile phone which will inevitably lead to an increase in the price of mobile phones. When the price is high, it will decrease the sales of mobile phones.

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At present, the cooperation between Huawei and Leica is arguably in the most suitable state. On the one hand, Huawei can use Leica’s reputation as a pedal to further expand the consumer base, improve the ability of mobile phones in the camera segment, and attract photographers to achieve sales growth. On the other hand, Leica’s certification for Huawei mobile phones has increased its own revenue and increased exposure. How can they refuse the cooperation that is both beautiful and mutually beneficial?

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